The Natural Way to Wellbeing

Premium cat and dog food for quality aware animal lovers, made in the heart of Vårgårda since 1903.

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Dog Food

Premium dog food developed by expert nutritionists, made with only the highest quality natural ingredients. Give your dog a taste of the Swedish Wilderness.

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Cat Food

Dry and wet cat food, containing the nutrition they need with the taste they deserve. Give your cat a bag of Swedish Naturalness designed to make digestion easy.

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Swedish Natural Quality

Our Philosophy

Swedish Natural Quality is about more than the food in the bowl. It informs every part of our process, from the ingredients we use to the kitchen we cook in.

After more than a century, we’ve learnt that how we make our cat and dog food is just as important as how it tastes. Using natural ingredients sourced from world-renowned Swedish farmers and a manufacturing method carefully refined through decades of loving labour, we produce cat and dog food which truly reflects the Swedish wilderness – and that is why we call it Swedish Natural Quality.

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Words from our ambassadors

Our Products

How We Make It Matters

Low use of antibiotics

The use of antibiotics in Swedish farms has been strictly regulated since 1986.

Always GMO Free

You won’t find Genetically Modified Organisms anywhere near our food.

Produced with 100% renewable energy

And any waste from our cooking process is converted into biogas.

No growth hormones

Swedish regulations for animal welfare are among the strictest in the world.

BSE free country

Sweden is one of the first BSE free countries in the world according to World Organisation for Animal Health.

Strict animal protection laws

Use of growth hormones is strictly forbidden in Sweden.

Low use of antibiotics

The use of antibiotics in Swedish farms has been strictly regulated since 1986.

Always GMO Free

You won’t find Genetically Modified Organisms anywhere near our food.

Produced with 100% renewable energy

And any waste from our cooking process is converted into biogas.

No growth hormones

Swedish regulations for animal welfare are among the strictest in the world.

BSE free country

Sweden is one of the first BSE free countries in the world according to World Organisation for Animal Health.

Strict animal protection laws

Use of growth hormones is strictly forbidden in Sweden.

Cat Introduction

Elin Hirsch, PhD in ethology and specialist in cat behavior, tells you how to succeed when introducing a new cat.

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Sustainability

From the energy that powers our kitchen to the packaging your food arrives in, we are dedicated to making every part of our business sustainable.

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