Made in Sweden
Our petfood is 100 % produced in Vårgårda, Sweden and our production has been food certified for a long time.
The ingredients come from Swedish farmers, as far as possible, and suppliers we know and trust. We value high quality ingredients because we know the importance to give your furry companion tasty and good food.
READ MOREPure Ingredients
100 % high quality and made with natural ingredients.
We use tasty and freshly prepared ingredients in our food, and of course, with no added sugar. Our pets deserve as good food as we do, that’s why we only use animal ingredients from animals approved for human consumption.
READ MORESustainable At Heart
Our production is powered 100 % by electricity from renewable sources.
We built our business on lasting relationships – and that extends to our relationship with the natural world. Any potential waste we make is converted into biogas. We are committed to reach our target to make 100 % of our packaging material recyclable.
READ MOREWholesome Nutrition
Proper nutrition is vital to our wellbeing, and the same is true for animals.
Our recipes are developed by nutritionists who specialize in dogs and cats. So you can be sure your furry friend gets the right protein, fat, minerals and vitamins – all in the right proportions.
READ MORERespect For Animals
We understand how precious animals are: our business couldn’t exist without them.
That’s why we use ingredients from the Swedish wilderness in our products, as far as possible and work with producers who share our philosophy. To ensure everything we do protects the dignity of animals and gives them the nutrition they need.
READ MORESWEDISH NATURAL QUALITY
Discover Our Products
Swedish Natural Quality is about more than food in the bowl. It informs every part of our process, from the ingredients we use to the kitchen we cook in.
After more than a century, we learnt that how we make our cat and dog food is just as important as how it tastes. Using natural ingredients and manufacturing methods carefully refined through decades of loving labour, we produce cat and dog food which truly reflects the Swedish wilderness – and that is why we call it Swedish Natural Quality.