DRIVEN BY VALUES
A NETWORK OF ANIMAL LOVERS
We believe every person involved in production should share the same values.
From the farmers we source ingredients from to the ambassadors who support our brand, we have built a value chain that reflects our love of animals. That means everything we do is driven by passion – and we hold ourselves to very high standards.

UNDERSTANDING ANIMALS
Respect isn’t just about caring – it’s about learning. That’s why we’ve put together detailed resources to help dog and cat owners understand their pets. From how to make sure they’re healthy to ways to stimulate them. So you can treat your furry friend better and ensure they develop properly.
SWEDISH NATURAL QUALITY
Discover Our Products

Swedish Natural Quality is about more than food in the bowl. It informs every part of our process, from the ingredients we use to the kitchen we cook in.
After more than a century, we learnt that how we make our cat and dog find is just as important as how it tastes. Using natural ingredients sourced from world-renowned Swedish farmers and manufacturing methods carefully refined through decades of loving labour, we produce cat and dog food which truly reflects the Swedish wilderness – and that is why we call it Swedish Natural Quality.