TIME TO CELEBRATE

120 years of Swedish Natural Quality!

2023 marks the 120 year anniversary of Doggy AB. We have been manufacturing sustainable pet food since 1903 – and we are proud to share that history with you.

HOW IT BEGAN

Four generations later

Our story begins one day in the middle of the 19th century, when the young Aron Heyman gets off the train at Vårgårda station. On the fertile ground of Västgötaslätten, he started an oatmeal mill in 1871.

Later Aron would visit Scotland, where he learned to make steam-prepared oatmeal. By applying these principles to the waste from his mill, Aron was able to produce our very first batch of dog food in 1903.

This was the first step towards what would become Doggy AB. Aron’s ideas and vision have been refined by four generations of the Heyman family, creating the products we know today – namely dog ​​and cat food of the highest quality.

KNOWLEDGE

Vårgårda is special

Here in Vårgårda, we have all the knowledge we need to prepare high-quality food for four-legged friends. This small place in the heart of Västergötland is characterized by forward thinking, action and community – all which suffuse our business.

We constantly challenge ourselves to think differently and become better than we were yesterday, not least when it comes to making sustainable choices in manufacturing, transport and packaging.

At the same time, we protect our origins and hold fast to the tradition that the best animal feed is produced in Vårgårda.

THE TRADEMARKS

Love from Vårgårda in every food bowl

With our well-established brands Doggy, Mjau and Bozita, Doggy AB is Sweden’s largest manufacturer of dog and cat food.

By using the best raw materials and caring for the environment, we stand for natural and reliable animal food production of high quality. “Love from Vårgårda in every food bowl” is our self-evident vision, and it is realized every day by our 200 committed employees with hearts that beat for the good of the animals.

It is a vision that has been our guiding star for 120 years – and continues to be so every day, all year round.